5/10/2023 0 Comments Brand mood board![]() There are some predominant sectors that stand out though, such as a variety of creative professionals, whether it's graphic design, interior design, fashion design, photography, and of course, content marketing and branding. Who Can Use A Moodboard?Īnybody can use a moodboard in any field! ![]() They are a valuable resource for marketing teams, design teams, and the creative director of a company, and help a brand stay on track with its vision for its audience. A moldboard can help better establish your brand identity if you are just starting out. It is important to have an idea of where you want your ideas placed and for what purpose. □□ The main purpose of a moodboard is to tell a visual story and bring your vision to life. It can also be called an inspiration board or a concept board, where all your creative ideas like color schemes, fonts, inspirational images, and more can be displayed, and give a better representation of what it is you are creating, in the case of this article, brand awareness/marketing. Let's start with the most important point, what is a moodboard, and what is its purpose? A moodboard can be described as a visual representation of ideas, usually taking the form of a collage of ideas. For more information, read our affiliate disclosure. If you click an affiliate link and subsequently make a purchase, we will earn a small commission at no additional cost to you (you pay nothing extra). Important disclosure: we're proud affiliates of some tools mentioned in this guide. Best Design Tools To Use For Your Moodboard Creation □.6 Creative Tips For Creating Your Moodboard □.Why Are Moodboards Important For Your Brand? □□□.So, without further ado, let us explore all there is to know about moodboard creation and its importance for your brand. Many people oftentimes forget that brand development is not just about the facts and figures, it is about creating an inspirational visual representation of what your brand stands for and what it wants to provide its audience. These are my mood boards, I am working on refining my brand and personal style, and I think these boards (featured board at the top and board below) really encapsulate the feel I am working toward.Who doesn't love getting a little creative? □□□ ![]() Try to choose a mix of things- textures, colours, images, typography, fashion, nature, landscape and interiors. If something doesn’t fit take it out, want to create a cohesive feel. Start picking out the colours and make swatches on the side of your board. You want to start finding a colour scheme, so find images that fit together and have an overall colour and feel that go together. Hanging it up, will serve as a great reminder or the visual direction you want to go, and prevent you from straying and getting ‘inspired’ by unrelated things. This is a great way to visualize it, if you want to find your brand style or working on the style for a big project. Or you could go old school, and make a real life mood board by cutting and pasting images in a sketch book or on poster board. You can use online software like Canva, or go as fancy as Photoshop or Indesign. Journaling and collecting your style inspiration, constantly surrounding yourself in it will help keep you consistent and inspire you, so that it becomes an ingrained part of who you are. This could be a box full of magazines, cut out and found bits or a scrap book with things all stuck down. In order to keep that constant visual reference and inspiration flowing, start a virtual scrap board using pinterest (this also helps share your style with your followers and attracts people who like your style) and a physical collection. Note: If you intend to share your board online, be sure to keep note of where the images came from so you can credit them.ĭon’t just look for images once and stop either. Pinterest, magazines, collected paper goods (cards, art or other bits you have kept because they appeal to you), stock image websites, flickr, instagram, favourite blogs, your own photos. As much as writing down words and key points that make up who you are is the perfect starting point, turning it into something visual and cohesive will really get you clear on the ‘look’. A mood board gives you a visual point of reference.
0 Comments
Leave a Reply. |